THA DOGG HOUSE
Create a brand new website for the new Bar in Frodsham, Chester, United Kingdom.
UX Designer and Project Leader
1 Content Artist
UX two weeks
UI one week
Bring to Life
Musician / Bar Owner
For this opportunity, I worked with the owner Paddy Bleakley.
Paddy is an artist and a communal leader. The THA DOGG HOUSE is a new bar that was born as a spin-off of the famous KASH22 , in Chester UK.
How to integrate the soul of the community with a new concept of the bar.
After talking with Paddy, the idea is to create a new brand and type of bar in the city. Also the need to connect the new place with the current pub, Kash22.
To show the community spitit of the place.
The website will the able to unify the user experience.
Goal #1: Create a new communication channel that unified the content and curated information.
Goal #2: Integrate both brands into de Website desing.
Goal #3: Creat a platform to promote artists and bands.
Learning about our customers
Key insights from user research
10 Customers one-2-one interviews
7 Staff interviews
50 survey to customers responses:
Best atmosphere on town
Moust of the clients repeas that the atmospher is one of the most important. Staff also apears as the main assets of the venue.
Staff thinks that the main aspect the highlighte is the way the food is produce, the support to local suppliers.
Always live show, 5 days a week.Food is served until late.
Turning scribbles to prototypes